On this page, we list what we recommend based on user experience, research and reviews. But things are changing all the time, so it doesn’t mean they are the best ones, but a great starting point. We may obtain commissions on some of these recommendations at no cost to you.

Start Your Private University

The reading of good books is like conversation with the finest men of past centuries – Rene Descartes

They say you are the average of the five people around you, the quickest and easiest way to improve this average is books and Podcasts. Reaching Aspiration targets education on subjects previously “under-served”, we love the concept of a Private University, where you target education that meets your own developmental needs. With the volume of knowledge out there, it can be difficult to know where to start, but don’t worry, we are here to help! So we have some of our favourites below.

Books and Podcasts

SubjectNameAuthorWhy We Love it
BusinessBook – Anything You WantDerek SiversOne of my favourite people. He showed me that I can run a business differently to the MBA textbook and still succeed. Check out the self narrated audio book.
MarketingBook – Brain AuditSean D’SouzaExplains that the target profile is more important than target demographic and how key risk reversal and social proof is.
MarketingBook – Growth Hacker MarketingRyan HolidayGrowth hacking is moving marketing towards the beginning of the product cycle.
CareerBook – Zero to OnePeter ThielValuable insights for anyone starting something new. Peter may be a bit contrarian for some, but so much can be learnt from his perspectives.
LifeBook – AbundancePeter H. Diamandis and Steven KotlerThis should be a compulsory read for all. Society is in such a scarcity mindset, that the obvious solutions are not being seen.
FinancesBook – FT Guide to Saving and Investing for RetirementYoram LustigThe best reference we have found for UK Financial Planning. Probably a bit dry for most, but comprehensive and worth the money.
Personal DevelopmentBook – MindsetCarol DweckA real game changer for challenging the hidden scripts we live by.
FinancesBook – Money Master the GameTony RobbinsTony got access to the true masters of the game.
Personal DevelopmentBook – Pebbles of PerceptionLaurence EndersenSimple, yet impactful. An easy but insightful read.
Personal Development

Book – School of Greatness

Podcast – School of Greatness

Lewis HowesProbably one of the most authentic people on the planet. Big fan.
MeditationBook – Teach Yourself to MeditateEric HarrisonSimple and complete. A great way to start your meditation practice.
Career & Lifestyle

Book – The 4-Hour Work Week

Podcast – The Tim Ferriss Show

Tim FerrissHe has probably impacted more lifestyle entrepreneurs than anyone else on the planet.
Personal DevelopmentBook – The Compound EffectDarren HardyA mentee of Jim Rohn. Jim seems to have mentored all of the great personal coaches of the current generation. These great coaches don’t promise quick fixes, but they do promise and deliver fundamental change.
CareerBook – The Fred FactorMark SanbornIt’s not what you do, but how you do it.
EquipmentKindle – PaperwhiteAccess 1,000s of books instantly. Store 100s ready to read. The back light allows reading in almost any conditions. One of our favourite parts is being able to highlight and collate our favourite parts.


Financial Service Providers

The only investors who shouldn’t diversify are those who are right 100% of the time – John Templeton

Everyone’s financial circumstances are different. So we cannot recommend what you should do, we have listed some of our favourite options for you to explore. One thing for certain is that it is your responsibility to be financially literate enough to work out what is best for you, whether that is working out your best investments or being able to distinguish between a great financial adviser and one that is not operating necessarily solely in your best interest.

ServiceNameWhy We Love it
Digital Investment Manager – UKScalable CapitalIs this the future of investing? – It looks like the complete package – Aims to choose the most efficient funds, it has low fees, re-balances, diversifies and targets minimising risk. What’s not to love. Look at for the ISA release later this year. See our blog post 
DIY Investment Platform – UKTD Direct InvestingPerfect for anyone wanting to take control and not get hammered by fees.
Pension Manager – UKPension BeeBy the time you are 30, you could easily have 3 pensions. These guys help lump them all together to be more manageable, probably lower fee as well.
Credit Score – UKClear ScoreFinding out your credit score should be free and it finally is.
Fund ProviderVanguardIn many ways revolutionised the Index fund market. Check out Lifestrategy funds. They could meet your criteria.


Other Great Service Providers

Nobody raves about average.

– Bill Quiseng

You may not love them, but we’ve had great experience with them.

ServiceNameWhy We Love it
Travel – UKHoliday PiratesLooking for a great deal for that much needed annual leave . See our blog post 
TravelMomondoGenerally the best and most comprehensive flight search tool. We’ve trusted them for years (occasionally wasting our time searching elsewhere).
TravelSeat GuruWe are very hesitant putting this up, because if everyone is using it, there will be more competition. But this is a great tool to find the best seats available on your flight.
Travel – UKHead for pointsMaximise those airline miles and hotel points. The best resource by far.
Career – UKMilkroundBeen the #1 resource for UK Graduates for years now.
Other – Mobile Provider UKThreeThree has won me over. For anyone who travels “Feel at Home” is AMAZING. Years ago their customer service was problematic, but they have really stepped up their game. We’ve been very impressed with my last few interactions.
E-Mail MarketingConvertKitSuch a cool bit of kit. Email marketing for professional bloggers.
Other – Domain Purchase & Server HostSiteGroundQuick support (much needed for those IT challenge) and great value. Buy your domain and host in the same place, much easier to deal with technically.
Other – CoffeePact CoffeeProbably responsible for 20%+ of our productivity. Great product, delivered straight to our door and we love the ritual of brewing the coffee. Has saved us money in reduced trips to the Chain Coffee shops.
Other – Blue Light Filterf.luxBrilliant blue light filter for a Windows computer.
Other – Blue Light FilterTwilightBlue light filter for your Android phone. After trying a few, this was the ideal one we settled on.


Social Organistions

We make a living by what we get. We make a life by what we give.

– Winston Churchill

At Reaching Aspiration we believe in making a positive contribution. We love others who do the same.

ServiceNameWhy We Love it
Social Organisation80,000 HoursThere process allows people to have more purposeful and fulfilling careers.
CharityCool EarthWe love charities that have multi-faceted impacts. Cool Earth provides support to communities acting as a barrier for entry to rain forests, by supporting them in developing income generating projects.
ChartiyBees AbroadWe know bees are crucial for the survival of our plant. Bees Abroad supports communities in developing beehives as an income generator. Win-win.
Social OrganisationSocial Progress ImperativeIt is not a surprise that societies with greater social mobility opportunities are generally happier. As per their website – Measuring social progress, not wealth.
CharityBulungulaA rural incubator modelling itself on internally and self directed improvements in living standards. Why are there more of these?


For the most awesome FIRE directory check on Rockstar Finance.

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